Head of Strategy and Engagement, NHS Choices, Department of Health.

Bob Gann is Head of Strategy and Engagement for NHS Choices at the Department of Health. He joined the Department from NHS Direct where he was Director of New Media, responsible for the NHS Direct website and digital tv services. In his career Bob has worked in health care libraries, in NHS public affairs, and as chief executive of a not-for-profit agency providing health information services. He has also been a writer and editor for the British Medical Association, and had a regular column in British Medical Journal “What your patients are reading”. Bob has served on a number of working parties and task forces, and was one of the 25 NHS leaders who signed the NHS Plan. He is Visiting Professor in health informatics at Plymouth University.