Guy Shrubsole is Director of Public Interest Research Centre (PIRC), an independent charity whose work is aimed towards building a sustainable society. He recently co-authored Think Of Me As Evil? Opening the ethical debates in advertising, a critique of advertising’s social and environmental impacts, published jointly with WWF.

In 2010, he helped coordinate the Offshore Valuation report, the first full study of the UK’s offshore renewable energy resource. Guy previously worked for the Department of the Environment, Food and Rural Affairs (Defra) and New Zealand’s Ministry of Agriculture.