Louise is Partnerships and Performance Director at VisitEngland, the National Tourist Board.

She is responsible for overseeing and monitoring the delivery programme in support of the England Strategic Tourism Framework
2010 – 2020, working through and with private and public sector tourism partners to ensure its successful implementation.

Louise was previously Head of Tourism and Culture at One North East Regional Development Agency with responsibility for tourism strategy, policy, investment and delivery.

Prior to this Louise worked in regional roles and local government tourism, in culture and leisure and in the private sector in hospitality, events and adventure tourism; both in the UK and overseas.