Ufi Ibrahim is the Chief Executive of the British Hospitality Association, the national trade association for the hotel, catering and leisure industry, representing more than 40,000 establishments and employing over 500,000 people.

She joined the association in July 2010. Before joining the BHA, Ms Ibrahim was Chief Operations Officer of the London-based World Travel & Tourism Council (WTTC), where, working with governments and industry across the world, she advised on policymaking and the development of planning frameworks for the long-term success of travel and tourism.

As a keen promoter of public and private sector dialogue, she was instrumental in the establishment of the Global Travel & Tourism Summit – the annual meeting of world leaders to discuss and agree key priorities for the industry.

Prior to joining the WTTC in 2000, she was in charge of the American Express Global Passport and Visa Unit for five years. She studied at the London Metropolitan University, graduating with a BA in Leisure and Tourism management, and has recently graduated with distinction in her MBA from the Open University.

Ufi is a trustee of Sustainable Travel International (UK), and a Fellow of the Institute of Hospitality. She became a Visiting Professor of the London Metropolitan University, London in August 2011. In 2012 Ufi became a Fellow of the Tourism Society.