Eileen Henderson is an experienced Digital Marketing Specialist, with a proven track record in delivering successful integrated online and offline marketing campaigns for many blue chip companies and SMEs. Eileen loves working on Search Engine Optimisation projects and recently stepped into the post of Digital Marketing Teaching Fellow with the University of the West of Scotland but she maintains her links with industry to ensure her hands-on experience remains current.

Eileen’s research interests include Digital Marketing, Social Media Marketing, Online Service Quality, Online Brand Communities and Student Engagement. Recently, Eileen started her PhD journey with the University of the West of Scotland, which will allow her to combine two of her favourite topics, i.e. the link between Student Engagement and Social Media Interaction.

Eileen is also a Chartered Manager (Fellow) and a Chartered Marketer.