Currently, Dr Mark McPherson teaches on the Undergraduate and Postgraduate Marketing Degree programmes. In addition, Mark has taught CIM related modules, as well as, Strategic Marketing on both the Full Time and Executive MBA programmes. His teaching interests are within Strategic Marketing. Mark is actively involved in academic research where his specialism is within Ethnic Small Businesses and, Marketing to Ethnic Minority Groups. Currently, Mark is involved with research into
experiential learning within the Marketing discipline.

Coupled with a wealth of industry experiences Mark is a Marketing Consult. Here Mark has worked with a number of clients from the ethnic small business community, who operate within UK and/or
international markets.

Mark has published in academic journals, and has presented papers at a number of Small Business and, Marketing Conferences within the UK and Norway, Finland, France and,
Italy. Also, Mark has led a number of executive workshops in Pakistan.