Mat Hunter is Chief Design Officer at the Design Council which, for 70 years, has championed great design for the benefit of the UK. Mat heads up the organisations Design Challenges programme that demonstrates how the societal challenges that we face can represent creative and commercial opportunities. From supporting health and wellbeing to combatting violence and aggression, the programme has seed funded and supported numerous ventures whose innovative products and services are now in active use.

Before joining the Design Council Mat was a partner at IDEO, a global design and innovation consultancy, where he specialised in digital products and services. He is a graduate of Central St Martins School of Art & Design and the Royal College of Art and is currently Adjunct Professor at Imperial College Business School.