Ian worked for three of the big four banks before starting his career in advertising twelve years ago. For the last seven years he has specialised in education marketing, working with a wide range of clients on a variety of projects, from branding the new Kirklees College in Yorkshire to marketing Salford University in China, and is now Head of Education at Penna Communications, a recruitment and education marketing agency that helps 41 Universities and 7 FE Colleges to recruit staff and students. A keen advocate of digital and social media, he was the first to advertise his clients on Bebo and The Student Room in the UK.