Raffaela Goodby has developed and led Birmingham’s multiple award winning engagement programme, BEST Belief, Excellence, Success and Trust, for the last three years.

Raffaela is passionate about staff innovation and creativity, and in harnessing energy and ideas and translating this into effective strategies, excellent team working, and improved customer service.

She was a winner at the 'Young Local Authority of the Year’ competition, and has a passion for engaging young people in local government, and launched ‘Generation BEST’, an engagement network for young people, as well as being personally recognised as an inspirational ‘Woman in Public Service’.

She has been described as “one of the most energetic and purposeful people I've worked with in this field and has the personal drive and experience to actually affect change in really challenging circumstances”.