Chris is Chief Executive of Unlimited Potential, a democratically-controlled social enterprise in Salford that runs services for happiness and health. It was the first organisation in northern England to gain the Social Enterprise Mark, has its own audited social accounts, and is rated on the SE100 Index in the top five fastest growing social enterprises in North-West England, and in its national leader table for impact measurement. Unlimited Potential was shortlisted for the national Social Enterprise Awards 2009 and the Co-operative Awards 2010.

Chris has set up and supported local people to set up many social enterprises. He is a Fellow of the School for Social Entrepreneurs and a Fellow of the Royal Society of Arts. A trained social anthropologist, he is an Advisor to the Young Foundation, and advises or works with several regional and national bodies on social entrepreneurship and innovation.

Despite everything, Chris still wants to change the world.