Ailie Ferrari is Marketing Manager with Glasgow Caledonian University. Part of the 2010 HEIST Marketing Department of the Year, Ailie leads and manages the university’s corporate marketing activities. Ailie manages a dynamic team, providing marketing expertise across the university based on customer insight and delivering on all aspects of above and below-the-line marketing communications in line with the institution’s strategic goals. As the university’s Brand Guardian, Ailie is currently implementing the University’s new brand strategy across all key publications and materials. Ailie has also played a key role in redeveloping the university’s website (another HEIST award winner).

Ailie holds a first class honours degree in Marketing, diplomas with the CIM and MRS, and more than 20 years marketing experience. Within global financial services and leading IT service company environments, Ailie has held market research, product management and marketing communications management positions.