This conference was held at Westminster Studio, 10 Greycoat Place, London SW1P 1SB

Improving Understanding among students, institutions, business; avoiding "Generation Crunch”. This conference looked at initiatives to improve graduate employability, highlighting the need for a diverse and holistic approach to improving employability skills. A degree no longer guarantees a job. Institutions need to embed employability proficiency into courses and students must look outside the classroom to enhance their skill set through work placements, internships, voluntary and community work. As fees rise universities will work harder to attract students and employability will be a focus for many prospective students. Desires and demands from all sides must be more transparent to ensure today's student is supported to becomes tomorrow's valuable employee. This conference showcased the tools and innovations that students, institutions, professional bodies, trade bodies, skills providers, employers and the government are engaging to drive us through this demanding time. How do graduates of 'generation crunch’ emerge as individuals better equipped for employment in a global market?