“In future, graduates will pay more towards the cost of their degrees, but – in return – the Government's proposals will improve their experience as students, expand their choices and make universities more accountable to students than ever before.”

Higher Education White Paper - Students at the Heart of the System, June 2011

The changes set out in the Higher Education White Paper and across the board higher tuition fees present higher education marketers with challenges on many fronts.

The new generation of potential students (and their parents and influencers) are demanding, technologically savvy, used to instant gratification and want good quality results fast.

Meanwhile, both collectively and individually, institutions are challenged to show their economic and social contribution – to not only be proud, but to make the most of communicating it.

Join senior leaders and experts in student and recruitment marketing for an insightful conference to help you focus your strategy and stand out in a competitive international education market.