London 2012 present significant opportunities for the UK. Essex County Council and Kent County Council challenge the contestant to develop a creative proposition to market the Kent and Essex Thames Gateway over the two week period of the 2012 Olympic Games and to propose novel ideas for income generation.

In the final episode before the grand final at this year’s LG Group Annual Conference in Birmingham the 10 contestants are whittled down to the final 4. Who will make the cut?